From Ile to Irin Ajo

  Introduction Nigeria’s agricultural sector sustains millions, yet smallholder farmers face persistent challenges, unstable income, limited market access, and climate pressures. Meanwhile, urban dwellers increasingly seek healthier lifestyles, nature-based escapes, and authentic cultural experiences. Ile Irin Ajo positions itself at this intersection, leveraging agro-tourism and community-based tourism to create shared value, guided by a zebra business model that balances profit with purpose. The Problem Traditional tourism in Nigeria often focuses on a handful of destinations and high-cost experiences, leaving rural communities and food systems disconnected from tourism revenue. This results in: Farmers excluded from tourism income streams Communities lacking diversified livelihoods Urban consumers with limited access to fresh, local food and nature-based wellness Climate pressures undermining rural resilience The Approach: Agro-Tourism + Community-Based Tourism Ile Irin Ajo cura...